Field notes

Field notes from the China–Vietnam corridor.

Factory floors, business-matching rooms, and the unglamorous mechanics of market entry — first-hand accounts from the corridor we work in every day, written for the executive who has to make the call.

Vietnam Fashion Designers Debut at Shanghai Fashion Week 2024!

Latest dispatchRunway

Oct 8, 2024 · By Daniel Chan

Vietnam Fashion Designers Debut at Shanghai Fashion Week 2024!

10 Vietnamese fashion designers take the global stage at Shanghai Fashion Week for the first time as a group, connecting with over 1,000 fashion buyers from 400+ buyer houses across China.

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7 articles

Eifini's Epic Journey: From 300 to 2,600 Stores in Just 10 Years

Case study

Jul 13, 2024

Eifini's Epic Journey: From 300 to 2,600 Stores in Just 10 Years

From 2014–2024, Eifini grew from 300 to 2,600 stores with 20–30% revenue growth every year. Three strategies behind the expansion.

How Can Designers, Brands and Manufacturing Align Their Strength and Grow Together?

Factory tours

Jul 4, 2024

How Can Designers, Brands and Manufacturing Align Their Strength and Grow Together?

STGG June Trip 2024: Vietnamese designers and brands visit China's fashion hubs — discovering how design and manufacturing can genuinely collaborate.

Is the 1.425 Billion Population China Domestic Market Approachable for Foreign SMEs?

Market entry

Jun 26, 2024

Is the 1.425 Billion Population China Domestic Market Approachable for Foreign SMEs?

Selling via Douyin, Taobao, Xiaohongshu looks easy from the outside. What really has to be solved before the first sale.

Flash Back on Our First Day of STGG June Trip 2024

Factory tours

Jun 25, 2024

Flash Back on Our First Day of STGG June Trip 2024

The STGG group visits Huachen Dyeing, CNATII, Pia Duan Ji, and Eifini Group — a first-day crash course in how China's fashion and textile industry actually works.

Lessons in Innovation and Automation — A Visit to Bosideng

Factory tours

Sep 7, 2023

Lessons in Innovation and Automation — A Visit to Bosideng

Bosideng's museum, robotic cutting floors, and retail restocking analytics — a masterclass in pairing automation with brand discipline.

Business matching

Sep 7, 2023

Fostering Partnerships: A Business Matching Tour Connecting Vietnamese Companies to SUMEC

Vietnamese textile executives met SUMEC — a Fortune Global 500 company — in Nanjing, with VITAS framing the sector's trajectory and 1-on-1 matching sessions anchoring the agenda.

Insights on Vietnam's Textile and Garment Industry at Intertextile

Market entry

Jan 9, 2023

Insights on Vietnam's Textile and Garment Industry at Intertextile

Vietnamese sector specialists presented at Intertextile why the country's textile and garment sector is poised for long-term growth — export expansion, ESG momentum, and rising investment appeal.